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  • Bluetooth Advertising Takes a Religious Turn – by
    By Bluetooth Marketing Box on September 17th, 2009 | No Comments Comments

    India is fast becoming a hot market for Bluetooth advertising. We’ve previously reported on Bluetooth marketing at the Harry’s Bar & Casino chain. Now comes news of Bluetooth advertising at Hindu temples.

    While you may not agree with the religious content they’re offering, don’t let that stop you from utilizing Bluetooth broadcasting at your church.

    No, you don’t need to jump off the cliff into inauthenticity by hawking religion on people’s cell phones. Yes, your church can provide helpful and potentially life-changing content via Bluetooth.

    If your church campus is comprised of several buildings or if each section of your main building serves a different purpose–educational, children’s ministry and otherwise–imagine Bluetoothing church maps and intro videos to visitors. You could also use Bluetooth to facilitate service signups at ministry fairs and other gatherings.

    In fact, if your congregation plays host to community events, you could reach many unchurched folks with low-key intro videos and service times via Bluetooth. Just advertise the availability of content via simple print signage, through your closed circuit TV network or by some other means.

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  • Bluetooth – Technology Without Wires – by
    By Bluetooth Marketing Box on September 9th, 2009 | No Comments Comments

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    Bluetooth technology was created in order to allow ordinary technology users to enjoy the benefits of low bandwidth wireless connections. Bluetooth is a low power, short-range technology that allows wireless networking. It is able to do this by using radio waves to send and receive data at up to 720 kilobits per second.

    Bluetooth Specs

    The specifications for Bluetooth devices allows for different classes of radio transmission ranges. These ranges can reach up to about 300 feet by boosting the radio power. This technology isn’t limited to line of sight as the waves it utilizes are directional waves, which are capable of transmitting through various obstructions.

    Industry Standard

    Bluetooth is quickly becoming the standard as far as wireless communication is concerned. The real beauty of Bluetooth is the fact that it goes far beyond the most commonly recognized uses and connects all manner of devices. Not only cell phones, but also computers, digital cameras, PDAs, laptops, and any number of other digital devices. The specifications for Bluetooth are defined as a radio system that has a ’stack’ of protocols, layers, and profiles. The highest layer is the actual application with lower layer being the radio.

    Wireless technology such as that offered by Bluetooth is in a position to completely revolutionize our ability to be connected and share information by allowing us to go wireless and eliminating the need for strings.

    Bluetooth eliminates the need for cables and wires while providing connectivity on a level we’ve never experienced before. This low cost solution links computers, cell phones, and any manner of other Bluetooth enabled devices quickly and easily.

    Bluetooth is also a sturdy link, which will allow you to go about business as usual rather than worry that a connection is going to be impaired because of its wireless nature. Bluetooth has shown none of the ordinary weaknesses of other wireless devices to interference and constant interruption by other devices operating on the same frequencies.

    Another benefit to Bluetooth is that it operates at a frequency of 2.4 GHz, which allows it to be license free and widely available throughout the world. No matter where you are, it is quite likely that your Bluetooth device will work.

    Security is another matter that is often weak with electronic devices, particularly those with wireless connections. Bluetooth offers advanced mechanisms to ensure your security and that of your information. It is very difficult for your data to be compromised or your conversations heard with Bluetooth.

    Another great feature of Bluetooth is its ability to optimize its power consumption. The radio feature is very power friendly and the device itself only consumes a minimal amount of power that it ‘borrows’ from a cell phone.
    Christopher Smith

    Learn more about bluetooth for the PC and bluetooth car kits. Visit http://www.discoverbluetooth.com

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  • Bluetooth – Not a Dental Condition – by
    By Bluetooth Marketing Box on September 5th, 2009 | No Comments Comments

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    Do not study this guide if you are looking for a special type of toothbrush. Do not bother to read this guide if you are investigating facts about the various tooth whiteners. Do not set-aside time to examine this guide if you are intent on the discovery of more information about dental schools. Do read this article if you have an interest in technological developments.

    Bluetooth does not describe a dental condition in which a patient has blue teeth. The term “Bluetooth” signifies a special new technology, a technology of the 21st Century. The devices with Bluetooth technology allow the user of such devices to conduct 2-way transmissions over short distances. Usually the distance between the communicating Bluetooth devices runs no more than 150 feet. . The individual who has access to two or more devices with Bluetooth technology has the ability to carryout such short-range communications.

    One big advantage to having access to some of the devices with the Bluetooth technology is the opportunity one gains to conduct a “conversation” between mobile and stationary technological items. The Bluetooth car kit underlines the plus side of having access to the Bluetooth technology. The Bluetooth car kit sets the stage for a “conversation” between a mobile and a stationary electrical gadget.

    For example, the Bluetooth car kit permits a cell phone in the garage to communicate with a home computer. Thanks to Bluetooth, a car driver with a cell phone could sit inside a car and send a message to a home computer. By the same token, Bluetooth technology could allow a car to send a message to a personal computer. Such a message could inform a car owner that the motor vehicle sitting in the garage needed an oil change, rotation of the tires or some other routine procedure.

    Not all of modern automobiles come equipped with Bluetooth technology. So far only Acura, BMW, Toyota Prius and Lexus have chosen to provide the consumer with this special feature. In order for the car owner to benefit from the potential of Bluetooth technology in a motor vehicle, all of the devices with that technology must use the same type of profile.

    For example, if a car audio system contains devices with the Bluetooth technology, then any of the communications that take place between those devices require Bluetooth equipment that uses the same profile. Such restrictions typically specify that the Bluetooth car kit will work only if all of the inter-device communicating involves equipment that operates under the hands-free profile. In other words, a Bluetooth car kit would not be expected to allow a cell phone with a headset profile to communicate with a computer that had a dial-up networking profile.

    Of course Bluetooth technology is not confined to the automobile. It has also been responsible for allowing young teens to listen to music from an iPod, while at the same time being equipped and ready to handle any number of cell phone calls. On other occasions those same teens might choose to use the Bluetooth technology to send selected images from a digital camera to a home computer.

    The Bluetooth technology has demonstrated the ability to lay the groundwork for creation of a mobile entertainment system. It could also facilitate the quick assembly of an operating and mobile office space. The father of the young teen who was listening to a iPod could very-well be the traveling business man at the airport, the man who must wait for a delayed flight. Access to the Bluetooth technology would give such a man the ability to set-up a temporary “office” in the airport terminal.

    Once that same traveling businessman had reached his destination, and once he had settled in a motel room, then he might use the Bluetooth technology to send signals from a laptop computer to a printer server. Both younger and older adults have demonstrated that Bluetooth technology is definitely a technology of the 21st Century. Who could guess that the Bluetooth technology got its name from King Harold, “Bluetooth,” of Denmark, who lived back in the 10th Century? King Harold sought to unite the countries of Scandinavia, much as the Bluetooth technology helps the different types of informational devices to work in unison.
    Nathan Lynch

    Have a Bluetooth enabled device and want to get the most out of it? Use our troubleshooting guide or frequently asked questions to make sure your device is working as it should. Also, learn how other companies are applying Bluetooth technology to their everyday working environment. Visit us for the latest bluetooth headset.

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  • After Market PDA Bluetooth Accessories – by
    By Bluetooth Marketing Box on August 28th, 2009 | No Comments Comments

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    Bluetooth Makes it Easy for All Your Devices and Accessories to Work Together

    Bluetooth is one of the latest marketing buzzwords for PDAs and cellular phones, along with PCs and especially laptops. It is a wireless technology designed to let products and accessories built by different manufacturers work together, without requiring special access codes or driver installation. Theoretically, any Bluetooth accessory should work with any Bluetooth-enabled device, and multiple accessories working with the same device shouldn’t interfere with each other.

    For example, if you pick up a Bluetooth headset for your current PDA, and then in a year’s time replace it with a new PDA, the headset should work with the new PDA without any difficulties. With some older PDA Bluetooth accessories and devices, this is not always the case, but generally the more recent the design of the accessory or device, the more likely it is to work with other Bluetooth products.

    PDAs, Cellular Phones, and Computers

    New PDAs today resemble cellular phones as much as classic PDAs like the Palm Pilot. Most of these devices are Bluetooth-enabled, and even have the capability to link with other Bluetooth-enabled PDAs and cellular phones to exchange data. For models that are not Bluetooth-enabled, there are frequently PDA Bluetooth accessories available that will add Bluetooth capabilities to the unit. Bluetooth adapters are also available for PCs and laptops, usually plugging into a USB port, allowing you to easily exchange data between your computer and your PDA.

    Just about any type of data can be transferred over a Bluetooth link, from electronic business cards and pictures to word processing documents and PowerPoint presentations. For transferring data from a PDA to a computer, special software is often needed and included with the Bluetooth adapter. However, PDAs running Windows Mobile can communicate natively with computers running Windows XP Service Pack 2 or Windows Vista.

    Having a Bluetooth PDA and a Bluetooth adapter for your computer can eliminate the need for a docking station or sync cable, removing one more piece of clutter from your desktop. You can even set the two devices up so they automatically synchronize their data when they’re in range of each other.

    Other PDA Bluetooth Accessories

    Headphones and headsets are the most common PDA Bluetooth accessories right now. Wireless headphones are great if your PDA has music stored on it, because you don’t have an unsightly wire running from your head to your pocket or purse. Headsets and earpieces allow hands-free operation of your cell phone or smart phone, which is not only convenient but is also quickly becoming a legal requirement world-wide for using your phone in your car.

    Printer manufacturers are quickly adding Bluetooth capabilities to their products, turning them into convenient PDA Bluetooth accessories. Previously, to print something stored on your PDA, you had to use the docking station or sync cable to download the information to your computer, then print it from the computer. With a Bluetooth-enabled printer, you can send your data directly to the printer without the intervening steps. If your computer is also Bluetooth-enabled, it can send data to the printer as well, eliminating the need to hook up the printer to the computer or network.

    There are many other PDA Bluetooth accessories available for your PDA, and with Bluetooth it doesn’t matter who manufactures either the device or the accessory. A Motorola headset will work with an iPhone, and a Palm Tungsten can print spreadsheets on a HP LaserJet. Manufacturers are constantly coming up with new PDA Bluetooth accessories to meet the demands of consumers. Bluetooth technology is making it easier for everyone to communicate.

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  • 10 Reasons to Use Bluetooth – by
    By Bluetooth Marketing Box on August 23rd, 2009 | No Comments Comments

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    Below, are 10 benefits and reasons to use Bluetooth technology?

    1. Wireless
    As you probably already know, there are many benefits and advantages to using wireless devices. Along with improving safety as a result of eliminating wires you don’t need, wireless also offers you plenty of other advantages. When travelling with your laptop or other wireless devices, you’ll no longer have to worry about bringing connection cables.

    2. Bluetooth is actually inexpensive
    The technology of Bluetooth is cheap for companies to implement, which results in lower costs for the company. These savings are then passed from the company on to you.

    3. Bluetooth is automatic
    Bluetooth doesn’t have you set up a connection or push any buttons. When two or more devices enter a range of up to 30 feet of each other, they will automatically begin to communicate without you having to do anything.

    4. Standardized protocol
    Bluetooth is standardized wireless, meaning that a high level of compatibility among devices is guaranteed. Bluetooth will connect devices to each other, even if they aren’t the same model.

    5. Low interference
    Bluetooth devices almost always avoid interference from other wireless devices. Bluetooth uses a technique known as frequency hopping, and also low power wireless signals.

    6. Low energy consumption
    As a result of Bluetooth using low power signals, the technology requires very little energy and will use less battery or electrical power as a result. This is an excellent benefit for mobile devices, as Bluetooth won’t drain the battery.

    7. Sharing voice and data
    The standard for Bluetooth will allow compatible devices to share data and voice communications. This is great for mobile phones and headsets, as Bluetooth simplifies driving and talking on your cell phone.

    8. Instant PAN (Personal Area Network)
    You can connect up to seven Bluetooth devices to each other within a range of up to 30 feet, forming a piconet or PAN. For a single room, you can also set up multiple piconets.

    9. Upgradeable
    Upgradeable is the standard for Bluetooth. There are newer versions of Bluetooth in the works, which offer many new advantages and backward compatible with older versions.

    10. The technology stays
    Bluetooth technology is a world wide, universal wireless standard. With it being as popular as it is, you can count on it being around for years to come. As more and more devices start to use Bluetooth technology, more manufacturers will be eager to make their products compatible. A chain reaction will occur, making Bluetooth the standard for cutting edge wireless.
    Uchenna Ani-Okoye

    Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs For more information and resource links on Bluetooth visit: Buy Bluetooth GPS

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  • Why Use Proximity Advertising? – by
    By Bluetooth Marketing Box on August 20th, 2009 | No Comments Comments

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    Every business struggles to find new ways to reach potential customers that won’t drain profits before they can even accumulate. Some businesses try mobile marketing, some try print ads, some try bill boards. Here’s why they are not as effective.

    Mobile Marketing Versus Proximity Ads

    Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

    Print Ads Versus Proximity Ads

    Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

    Bill Boards Versus Proximity Ads

    Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

    Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

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  • Baebini BlueAction Bluetooth Mini Hands-free Headset
    By Bluetooth Marketing Box on August 14th, 2009 | No Comments Comments

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    • BlueAction mini-headset is one of the smallest Bluetooth headsets
    • Baebini handsfree device weighs a barely-noticeable 0.3 ounces
    • Cell phone accessory fits comfortably and firmly in ear using hook or ring
    • Blue Action complies with Bluetooth Ver. 2.0+EDR
    • Wireless works up to 30 feet (10 meters)
    • Li-polymer rechargeable battery
    • Up to 3 hours talk time
    • Up to 50 hours stand-by time
    • Charges in 2 to 3 hours
    • Operates from 5 degrees to 131 degrees F
    • Package includes headset, ear hook, ear ring, home charger and users guide

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  • Jabra BT2040 Wireless Bluetooth Headset
    By Bluetooth Marketing Box on August 7th, 2009 | No Comments Comments

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    • Wireless Bluetooth headset is for anyone who needs to talk while on the go
    • Jabra hands free device frees you from tangling wires
    • Ergonomically-designed cell phone accessory means you won’t strain your neck to hold your phone
    • Jabra BT2040 never needs charging–change the battery twice a year
    • Bluetooth 2.0 wireless connectivity
    • Monaural headphones
    • In-ear ear-bud with over-the-ear mount and earhook included
    • Built-in mono microphone
    • Dynamic technology
    • Hands Free Profile (HFP), Headset Profile (HSP) Bluetooth profiles
    • Requires one AAAA battery (not included)
    • Up to 8 hours talk time/180 days standby

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  • Parachute and Hypertag use Bluetooth Proximity Marketing – by
    By Bluetooth Marketing Box on July 29th, 2009 | No Comments Comments

    NORTHBROOK, Ill. — Northbrook, IL based Parachute Marketing Group has brought cutting-edge Bluetooth proximity marketing to the Mid-West by deploying Hypertag units at events over the last several months. Overall, Hypertag units have been present at 5 different events and have directly reached about 60,000 people.

    As the sole authorized U.S. partner of Hypertag, a UK-based Bluetooth proximity marketing company, Parachute has brought Bluetooth marketing to consumers at the Chicago Bears Fan Festival (March 31-April 1) Bluesfest (June 7-10), Summerfest (June 29-July 8 in Milwaukee, WI) and the Taste of Chicago (June 29-July 8). Hypertag has also been in operation at Busch Stadium in St. Louis for the entire Cardinal’s season.

    One of the nation’s largest cellular carriers used Hypertag’s technology and its industry-exclusive Bluetooth wearable marketing tool to conduct an “instant-win” campaign through user’s mobile phones at the Taste. Promotional staff wore the eye-catching and lightweight Hypertag devices and intermixed with the crowd, sending out electronic coupons. Winning coupons were sent out based on the numbers of hats and shirts to give away, but the “losing” coupon gave users a second chance to win an item from their booth. Hypertag’s industry-leading “fingerprinting” technology ensures that each cell phone only has one chance to win by recognizing the unique Bluetooth address of each phone and is set to only give out the number of coupons specified by the client.

    “It’s been a great summer for Bluetooth marketing in the U.S. and for Hypertag,” Parachute Marketing Group President Brett Cutler said. “The consumer’s willingness to view content on their most cherished device opens up huge new opportunities for advertisers in an increasingly difficult environment. Hypertag’s incredible ease of use and innovative tools make it the perfect tool for companies seeking a cutting edge solution that can track the consumer from first interaction through purchase.”

    “We are very encouraged by these numbers and will continue towards our goal of making Hypertag the #1 choice for proximity marketing campaigns in the U.S.,” Cutler said. “As consumers and advertisers turn away from their televisions, print and radio and towards alternative media, the market for mobile phone-enabled advertising and marketing will only increase. We are here to supply the technology and provide the support and knowledge to help mold the campaigns to take advantage of the ever-expanding reach of the mobile phone.”

    ABOUT HYPERTAG

    Hypertag (www.hypertag.com) is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

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  • Plantronics Discovery 655 Black Bluetooth Headset
    By Bluetooth Marketing Box on July 27th, 2009 | No Comments Comments

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    • Hands-free device fuses cutting-edge technology with a sleek, ultra-light and discreet design
    • Cell phone accessory delivers a mobile experience unlike any other
    • Plantronics Discovery 665 sets the standard for style, mobility and performance
    • Features Digital Signal Processing (DSP), the latest in audio technology
    • Reduces noise levels to provide enhanced sound for clear conversations
    • Weighs 9 grams
    • AudioIQ technology improves the experience on both ends of the call
    • Digital Signal Processing for crystal clear sound
    • Sleek, stylish design for discreet connectivity
    • Ultra-light and comfortable at only 9 grams
    • Easily recharge from your PC

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