1) Radio stations. We’ve all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Bluetooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don’t want to talk to a salesperson and just want the info on the car(s) they’re interested in.

2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren’t you using Bluetooth to broadcast coupons, new merchandise, this week’s specials, and so much more? Get a long-range dongle, buy some software, and amaze your customers with your cool factor and with the deals you’re advertising.

3) Got an oil change yesterday. Now wondering why they’re not setting themselves apart from the other oil change joint right across the street, by using Bluetooth to broadcast their car repair specials.

4) Concerts. Use Bluetooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Bluetooth broadcast fan club subscriptions, album info, upcoming events, etc.

5) Movie theaters. Bluetooth snack bar specials and opt-ins for your frequent movie watcher club.

Add to the above Bluetooth uses for banks, at race tracks, and more and you begin to realize that the Bluetooth possibilities are only limited by your imagination. Of course, best practices do apply–such as ensuring every transmission is permission-based and keeping file sizes small.

Perhaps the best news for any business or non-profit considering Bluetooth advertising, is that hardware & software costs are coming down significantly. One such example is Proxiblaster’s Bluecast box–a self-contained campaign manager/transmitter, which simply needs a power source to run and can be remotely programmed over any web connection.

Lucky Rock Consulting will be glad to help you get started with Bluetooth advertising. Contact us today.
Jason Anderson

Bluetooth advertising and buzz marketing consultant for businesses and ministries of all sizes.

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Globally Available
The Bluetooth wireless technology specification is available free-of-charge to our member companies around the globe. Manufacturers from many industries are busy implementing the technology in their products to reduce the clutter of wires, make seamless connections, stream stereo audio, transfer data or carry voice communications. Bluetooth technology operates in the 2.4 GHz, one of the unlicensed industrial, scientific, medical (ISM) radio bands. As such, there is no cost for the use of Bluetooth technology. While you must subscribe to a cellular provider to use GSM or CDMA, with Bluetooth technology there is no cost associated with the use beyond the cost of your device.

Range of Devices
Bluetooth technology is available in an unprecedented range of applications from mobile phones to automobiles to medical devices for use by consumers, industrial markets, enterprises, and more. The low power consumption, small size and low cost of the chipset solution enables Bluetooth technology to be used in the tiniest of devices. Have a look at the wide range products made available at this leading provider site. SCT Product Sales, http://stores.channeladvisor.com/socaltel/Bluetooth%20Headsets/

Ease of Use
Bluetooth technology is an ad hoc technology that requires no fixed infrastructure and is simple to install and set up. You don’t need wires to get connected. The process for a new user is easy you get a Bluetooth branded product, check the profiles available and connect it to another Bluetooth device with the same profiles. The subsequent PIN code process is as easy as when you identify yourself at the ATM machine. When out-and-about, you carry your personal area network (PAN) with you and can even connect to others.

Globally Accepted Specification
Bluetooth wireless technology is the most widely supported, versatile, and secure wireless standard on the market today. The globally available qualification program tests member products as to their accordance with the standard. Since the first release of the Bluetooth specification in 1999, over 4000 companies have become members in the Bluetooth Special Interest Group (SIG). Meanwhile, the number of Bluetooth products on the market is multiplying rapidly. Volumes have doubled for the fourth consecutive year and are likely to reach an installed base of 500 million units by the close of 2005.

Secure Connections
From the start, Bluetooth technology was designed with security needs in mind. Since it is globally available in the open 2.4 GHz ISM band, robustness was built in from the beginning. With adaptive frequency hopping (AFH), the signal “hops” and thus limits interference from other signals. Further, Bluetooth technology has built-in security such as 128bit encryption and PIN code authentication. When Bluetooth products identify themselves, they use the PIN code the first time they connect. Once connected, always securely connected.

See great headset products at SCT Product Sales, http://stores.channeladvisor.com/socaltel/Bluetooth%20Headsets/
Mark Allen

http://www.simplyusedphones.com

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Bluetooth Specification
The Bluetooth specification was developed in 1994 by Jaap Haartsen and Sven Mattisson, who were working for Ericsson Mobile Platforms in Lund, Sweden. The specification is based on frequency-hopping spread spectrum technology.

The specifications were formalized by the Bluetooth Special Interest Group (SIG), organised by Mohd Syarifuddin. The SIG was formally announced on May 20, 1998. Today it has a membership over 7000 companies worldwide. It was established by Ericsson, Sony Ericsson, IBM, Intel, Toshiba, and Nokia, and later joined by many other companies.

Bluetooth Organization
The Bluetooth Special Interest Group (SIG) is a privately held, not-for-profit trade association. The Special Interest Group was founded in September 1998. The Bluetooth SIG itself does not make, manufacture, or sell Bluetooth enabled products. The SIG has more than 9,000 member companies that are leaders in the telecommunications, computing, automotive, music, apparel, industrial automation, and network industries. SIG members drive development of Bluetooth wireless technology, and implement and market the technology in their products. The SIG has a small group of dedicated staff in Hong Kong, Sweden, and the USA.

Hot Bluetooth Peripherals
Bluetooth Headset
A bluetooth headset is a discreet device that can be worn on the ear. Relying on bluetooth technology, it establishes connection to the phone, PDA, camera and more. Bluetooth headsets have redefined the idea of talking over the telephone. With the growing number of bluetooth enabled mobile phones, the demand and popularity of bluetooth headsets is increasing day by day. Bluetooth headsets give you the advantage to talk with your hands free. This means that bluetooth headset gives you the ability to do anything while talking. We give you the chance to buy bluetooth headsets at cheap prices. We have Bluetooth Headsets for mobile phones of all popular companies. These companies include Motorola, Nokia, Samsung, Sony Ericsson and many other popular mobile phone companies.

Bluetooth GPS
A Bluetooth GPS is a wire-free GPS receiver that can transmit data wirelessly to your PDA, laptop and even on some mobile phones. These units are suitable for most GPS applications such as: car navigation, marine navigation, fleet management, AVL, personal navigation, tracking system and mapping devices. Bluetooth is good for in-car use because the GPS receiver can be placed forward on the dash or directly under the windscreen for a better view of the sky. Another option is to connect an external antenna and mount this outside the vehicle with a magnet.

Bluetooth Dongle
A bluetooth dongle is a small add-on that you can plug into a USB port; which will then allow you to send and receive files via bluetooth from you PC to a bluetooth enabled device (in our case, a mobile phone). Alternatively, in more modern computers you may already have such a device installed.

Bluetooth Rearview Mirror
A bluetooth rearview mirror is a rearview mirror having bluetooth function. When a call comes in, the rearview mirror displays caller information in the middle of the mirror’s face.

Trade Fair
72nd China Electronics Fair
The only national electronic fair supported by Ministry of Information Industry of PRC and Ministry of Commerce of PRC.

As the most authoritative comprehensive electronics show, CEF has the longest history, the more general categories, the most profound influence and the largest scale. Growing up with China’s electronic industry, CEF has witnessed the transition and development of China’s electronic and information industry from planned economy to market economy.

CEF has impressive influence worldwide. As the largest electronics fair, CEF is one of five members in Asian Electronics Exhibition Conference Confederation (AEECC). It is listed in top 5 Asian electronics exhibitions with CEATEC JAPAN, KES, Taitronics and HK Electronics Fair.

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The next available option is indoor wireless networking through radio frequency (2Ghz etc)sample solutions exist from vendors like Lucent(wavelan/orinoco)this option has a downfall of needing extensive setup (infrastructure for base stations) and is VERY expensive. The range offered is also sometimes considered as ‘extra’ inconvenient, thus not allowing one to manage & control interference from nearby base stations.

Bluetooth looks to overcome all of the above problems by providing for a cheap, efficient, fast, no-futz short-range wireless solution!

The Jabra BT150 (retailing between $25 and $30 in high street phone shops) is a good buy. It’s either the same size or smaller than the H500, cheaper, and also in black. It’s only suitable for Bluetooth version 1.1 or higher.

It’s the only one I could find, but its another for you to consider. Downside to the BT150 is 2 hours less talk time and 20 hours less stand by time than the H500. You could determine how much of your phone you use, and make a decision if the extra amount of money is worth the talk/stand by time.

The good news is that it doesn’t matter how you received the text message; as long as it is on your phone as an SMS message (text message), you can forward it to someone else. Yes, you can copy the text within a text message, provided you have a device that allows you to copy text (most phones these days allow you to do this).

Once in the body of the text message, choose the Options, which should have an option to Copy. When you are in the Note, choose Options and then choose Paste. Whenever you choose the Copy option, the text will go onto the Clipboard (just like with Windows) and this will allow you to Paste the text somewhere else. If you tell me what type of phone you have, I can give you specific instructions on how to do this.

The cars that are now coming equipped with Bluetooth allow you to have a Bluetooth connection between your wireless phone and your car (through the phone and car’s Bluetooth connection). If you have a compatible phone (and are on a compatible wireless network – that is, compatible with the car), you can use the car’s console to dial your phone, access your address book, make and receive calls, etc. You won’t need a Bluetooth headset in order to use the car’s features, but you do need a compatible phone.

I’m not sure what type of car you bought, but here is an example from Audi:

Your Audi vehicle may be equipped with a phone preparation utilizing a Bluetooth interface to enable hands-free functionality (compatible mobile phones sold separately). You will need a Bluetooth – enabled mobile phone in order to utilize this function. Not all Bluetooth – enabled mobile phone models are compatible with Audi’s phone preparation. Contact your local Audi dealer for the latest listing of compatible phones. Audi recommends the use of the Audi phone cradle (sold separately) with your mobile phone while operating this vehicle.

Here is some information on other cars that have the same type of system:

Plug a sleek new system-compatible phone into your car for instant integration with the Hands-Free Communication System or use the available Bluetooth interface to enjoy the benefits of hands-free calling while keeping your phone in your pocket, your purse, or wherever it’s convenient.

With the system engaged, you can keep both hands on the wheel while communicating, for easier, safer, more convenient driving.

With your phone docked in the Multi-Handset Interface cradle: The system will access and display your phonebook. Your phone’s battery charges automatically. Calls are clearly delivered through your audio system. The audio system automatically mutes the radio or pause’s the CD during calls. You can control calls via your multifunction steering wheel or with the optional voice control system. To make hands free communication even easier, initialize your approved phone with the Bluetooth interface; the system will automatically recognize your phone every time you enter the vehicle.
Victor Epand

Victor Epand is an expert agent for BuyCellularPhones.info, a huge cellphone superstore featuring great prices and rebates on cellphones including Motorola, Samsung, Nokia, Audiovox, LG, RIM Blackberry, Sanyo, Sony Ericsson, and others.

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Bluetooth and motorcycles Autos Articles | February 9, 2008 The twin concepts of bluetooth and motorcycles will produce somewhat differing images for most of us. Recent changes mean that bluetooth is suddenly becoming very relevant to motorbike owners. On a Sunday morning in rural Hampshire, a number of motorcycle enthusiasts have gathered at a popular cafe. They are here for one of their regular meetings. They enjoy talking about their machines, before heading out for a ride on the relatively quiet roads. The thrill of driving on the open road and being able to enjoy this particular activity have been popular for years. Though their machines may have changed somewhat over the years, it’s clear that many of these enthusiasts have been riding for some time. This is a world where some things change, but much stays the same. A close look at a few of the motorcycle helmets present suggests that something of a transformation has occurred here too. Motorbike riders are able to communicate with friends, family and colleagues, without having to get off their bike. This revolution has been brought about by the wonders of bluetooth technology. Bluetooth is a means of allowing wireless communications. In the case of bikes, it is being used to enable owners to make and receive telephone calls while they are on the move. This application is achieved by the use of a simple headset, which is fitted to a helmet. The headset has some headphones and a microphone, allowing hands free telephone conversations. The world of motorcycles continues to change and develop. It seems that mobile phones can now be used as an integral part of the process, thanks to bluetooth developments. Bluetooth helmets and headsets are now available from a range of UK stockists. You can compare prices and buy online for some of the most competitive deals.

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While you may not agree with the religious content they’re offering, don’t let that stop you from utilizing Bluetooth broadcasting at your church.

No, you don’t need to jump off the cliff into inauthenticity by hawking religion on people’s cell phones. Yes, your church can provide helpful and potentially life-changing content via Bluetooth.

If your church campus is comprised of several buildings or if each section of your main building serves a different purpose–educational, children’s ministry and otherwise–imagine Bluetoothing church maps and intro videos to visitors. You could also use Bluetooth to facilitate service signups at ministry fairs and other gatherings.

In fact, if your congregation plays host to community events, you could reach many unchurched folks with low-key intro videos and service times via Bluetooth. Just advertise the availability of content via simple print signage, through your closed circuit TV network or by some other means.

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Mobile marketing has become increasingly popular as an advertising channel. While traditional advertising campaigns, such as television advertising or magazine advertising, have a wider reach, it is so costly and does not guarantee attention. This system capitalizes on what most people have in common and that is cellphones. Its hard to ignore a tone for incoming calls, even the silent mode with vibrate on does its wonders on getting the users attention. One key feature of the Bluetooth Marketing Software is allowing the consumer to opt in and opt out of the service at any time.

Lets say you are an affiliate and you setup the broadcaster in a high traffic area like busy intersections or crowded parks, the broadcaster will continuously scan for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user’s phone, asking if they wish to get free content from the dealership. If the user agrees by pressing ‘Yes’ on their phone, the content is sent immediately. If the user declines, the server remembers this and won’t ask the same user again in the future.

Bluetooth is also radio-based technology and therefore broadcasting via bluetooth is free of charge. This allows you to advertise your content repeatedly increasing coverage and sales potential at the same time. You save a lot compared to the traditional advertising.

How to become an affiliate

What’s needed are just the Bluetooth Marketing Software ($499.99 – Affiliate fee included) and a 300-meter broadcaster unit with dongles ($1500). Click this link to get started today.

Return of investment

Keeping with the example, lets see how we can make money with bluetooth advertising. You can either earn money by delivering adverts. You can be paid for the number of ads delivered – say $1.00 per ad delivered during a football game. Imagine how many fans watch a football game and think about your income potential. You can also split the advertisers’ revenues generated by your bluetooth marketing system. Say you broadcasted a discount coupon for a combo meal at the nearby food store. Right after the game, football fans went to the store and claimed their coupon. So the storeowner gave you 50% commission for bringing those customers in. Now, that’s a lot.

Another approach to earning money is by way of saving money thru broadcasting your own adverts. Instead of paying thousands of precious dollars to traditional advertisers, you can broadcast your customized content – anytime and anywhere. There are many ways to return your investment but one thing is certain – it returns fast.

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Advert Marketing can be overwhelming for a lot of Network Marketers. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. This program doesn’t permit error. It doesn’t broadcast a duplicate message unless you ask it to. The blocking list will also not send a message to someone who has declined to receive your message.

Although Ad Pods works by itself, it can also become mobile with an additional battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Most of the time you’ll be contacting them cold.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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Over the next few years that volume of deployment will provide the critical mass that product designers need to justify incorporating wireless connectivity into a new generation of products. Low cost, Wibree only chips will find their way into a whole new range of accessories, such as watches and lifestyle devices. Dual-mode Wibree + Bluetooth chips will give added functionality to the phones themselves, which will become usable for location specific data searching and remote control. Most importantly, Wibree opens up a raft of new opportunities for mobile network operators. As each Wibree equipped handset is a mobile gateway for Wibree devices, operators will be able to offer new services, such as health monitoring. Such services provide a route to new revenue streams, as well as being a powerful tool for operators to increase customer loyalty and reduce churn.

Wibree’s advantage is that it is going to build upon the volumes of mobile phones. Unlike other low power standards it’s not starting from scratch, but will ride on an industry that already sells a billion devices every year. Wibree has the goal of enabling a multitude of products to connect to each and every one of these handsets. That adds up to a potential that is an order of magnitude greater than mobile phone sales. Wibree’s goal is not to ship mere millions, but tens of billions.

Wibree applications – small scale, big opportunity

Wibree is all about small data transfers. These are the applications that send small amounts of information occasionally. That might be a TV remote control, a glucose monitor, flight information at an airport or a room thermostat. All in all, each application may only transfer a few tens or hundreds of bytes of data each day. It’s what I’ve termed microdata. It’s not a new concept, but prior to Wibree nothing has had the architecture to make it simple or the critical mass to make it happen. Instead most wireless technologies have been bogged down in complexity by trying to be good at the difficult things, such as meshes or video streaming or concurrent audio and data. Wibree is all about doing the little things simply.

Understanding the playing field

There are advantages in arriving late, at least as far as a wireless technology is concerned. It means that it can see what its prospective environment looks like and thus be designed to cope with the increasingly noisy and congested spectrum at 2.4GHz. The Wibree specification makes sure that it can cope with interference with a simple frequency agile approach that doesn’t demand the precision clocks of Bluetooth. It uses advertising channels to ensure it’s not inadvertently jammed by Wi-Fi or other transmitters in the band – a low cost but efficient solution. To attain extended battery life, it implements a data transfer scheme that lets it rapidly wake up from deep sleep when it has something to say and then fall back asleep again. It’s a well thought through, pragmatic specification based on experience and thought. It covers its target market requirements at its inception, meaning it is unlikely that the specification will need to updated after a year, which helps provide robustness as well as keeping the cost of the technology low.

At the interoperability level, the standard defines a number of basic profiles that concentrate on efficiently sending attributes or values between devices. These allow a Wibree device to send status information, such as ON or OFF, and values such as room temperature. They also allow simple transmission of information that needs to be displayed, such as text strings. Most of the time these transfers will be infrequent; sometimes they may be the starting point for another wireless technology to take over – such as setting up higher speed Bluetooth or Wi-Fi connections. It’s all part of Wibree’s job of providing the glue to hold our wireless day together.

The long and short of it

Don’t make the mistake of thinking that low power and long battery life mean that Wibree will be limited to short range applications. Wibree can transmit at powers up to 100mW. In mobile phones, where it shares the same transmitter and receiver with the Bluetooth chip it reside in, Wibree will typically transmit at around 2mW with a receive sensitivity of better than -86dBm. If the RF circuitry is well designed, that will give it an open field range in excess of 100 metres with very low battery consumption. Sensor applications that add a power amplifier ought to be able to exceed 1 km of open field range. While many Wibree applications will extend no further than the range of personal transactions within a room, there will be numerous applications that need to cover the house or office. The ability to deliver that range will help Wibree enable a very wide range of applications.

What’s microdata all about?

The best way to understand its versatility is to look at some applications that Wibree can enable. The first of these to come to market will almost certainly be phone-centric, not least because Wibree is being championed by Nokia and other phone vendors. These headline applications include sending caller information to your watch display and collecting data from health and lifestyle sensors. They’ll start to deliver the first stage of that promise of tens of billions of devices.

An important part of the design of the Wibree standard has been in making it inexpensive to manufacture and integrate – potentially half the cost of Bluetooth for a stand-alone Wibree chip. That low cost opens up a whole raft of opportunities. It only needs a little thought to see how wide the potential from wireless microdata can be.

Microdata means Location

How many times have you gone somewhere and wanted some basic piece of information? It might be the time and gate for your flight, where the goat’s cheese is in the supermarket, or where to find your mummy at the British Museum. Some of these can be answered by search engines and a mobile data subscription. Wibree enables the concept of free local searches.

The way it works is to install Wibree “servers” at each relevant location, with a simple information database in each. That database is typically going to be small and local as it only concerns itself with information about its search location. At the train station it will be the times and platforms of trains for that station and their destinations. In the supermarket it will be the aisle in which goods are located. At the museum it will be details of where the exhibits are on display.

Each Wibree location server will broadcast its presence, and any Wibree device with a suitable search application can choose to show all of the servers within range. It’s never likely to be a big list, but it will be information relevant to where you are. Select the one you want, enter your query and back comes the result:

The process doesn’t touch the mobile network, so there’s no charge. The phone only needs to accept minimal data and display downloaded text, so it’s fast. The database in the server is small and simple to structure as it only has limited, local information. Adding GPS for location based services to a handset adds $10 to the manufacturing cost. The incremental cost of adding Wibree will be around $0.10 – one hundredth of the cost of adding GPS. So the opportunity for location based searches and services is vastly more likely using Wibree, as its negligible additional cost means it will penetrate a far wider range of handsets.

The design of the Wibree protocol stack means there’s no need for TCP/IP stacks, web browsers or anything else in the display device. It’s trivial for something as powerful as a mobile phone to run, but it also means that it’s easy to implement at very low cost. So it could be put onto your shopping trolley with nothing more complex than an 8-bit microprocessor and a display – all of which can be part of a single Wibree chip. It’s a good example of how Wibree makes interoperability and wireless functionality cheap.

Microdata means Health – The Ubiquitous Gateway

Caring for an ageing population with an increasing incidence of long-term, chronic health issues is a problem facing most countries. There is a clear perception that electronic monitoring of health is a key part of any solution. That’s been recognised within the industry with the formation of specialist groups such as the Bluetooth Medical Devices Group, the Continua Alliance and the IEEE 11073 standards group.

Wibree is widely seen as a key enabler for these services. Where it scores over any other low power radio is in its unique ability to use the mobile phone as a gateway that can pass data from a personal medical device to a service provider.

Some of the first Wibree devices being talked about are sports accessories, such as simple pedometers built into sports footwear. The technology will quickly migrate to personal health monitors, including weighing scales, blood pressure monitors and glucosimeters. These aren’t devices that need to send large amounts of data, but their usage model requires low power so that they can be small, battery powered and wearable.

The prospect of offering health related services is an exciting prospect for network operators. It’s one of the reasons that the GSM Association is welcoming Wibree as an evolution of the existing Bluetooth standard. It’s not yet clear where the services will reside – with mobile networks, insurers, national healthcare services, gyms or private medical companies. What is clear is that Wibree provides a wireless implementation with the accessibility that will enable a large-scale deployment of eHealth devices.

Microdata means Control

The concept of Home Automation has been around for over sixty years, yet still has not taken off. There are many reasons for that, including proprietary systems that won’t work with each other, cost and the fact that most of them are too complicated to set up.

With Wibree, things have the chance to change – particularly the problem of configuration. Every enabled mobile phone can be used to set up Wibree devices around the house. Like the example of local searching above, they don’t need special applications – they just display data sent from the host device and map button presses. It gives a simplicity of operation that means that Wibree can be used as a truly universal remote control. Any optional, additional complexity is handled in the device that is being controlled

As Wibree appears in these devices, the scope for remote control of other devices will appear. Gateway devices will also open up the possibility of remote access. Whether a large number of people will ever want to control their heating or white goods remotely is open to debate, but Wibree will be sneaking into the infrastructure of household goods for other reasons. Increasing concerns about energy and resource usage will require smarter washing machines and dishwashers that can talk to each other about how and when they’re working. The driver is likely to be flexible tariffs and government legislation, rather than consumer demand for the automated home. The day is coming when your utility company will decide when you can do your washing.

Ubiquitous microdata

There are places Wibree won’t go. It won’t go into light bulbs, but it’s debatable if wireless ever will. It will go into things that can talk to or be monitored via mobile networks, so will almost certainly become the choice for most consumer medical monitoring and lifestyle devices. By the same token and because of the simplicity of making basic control and display devices it will probably dominate the home automation market. Where interoperability or promiscuity aren’t required then applications will stick with proprietary wireless chips, but even these will change if the production volumes of Wibree drive it to be cheaper. It won’t go into mesh networks, but by taking the consumer applications away mesh will probably remain a niche market. Wibree certainly won’t kill other standards like ZigBee, but it will kill many of their wider ambitions.

Because of the volume it will achieve on the back of mobile phones, Wibree will become endemic. That means it is very well placed to be the wireless technology of choice to support any legislative initiative. Up until now, remote monitoring of devices has largely been ruled by the simple economics of justifying automation. The growing concerns about global warming and the need for better policing of domestic energy usage are already changing that equation. Governments with environmental targets to meet are mandating technology to provide more precise measurements of energy. Wireless Automated Meter Reading (AMR) is moving from trials to deployment after years of feasibility testing. It won’t be alone. Smart homes, smart transport, smart technology is becoming the mantra of the day, with wireless connectivity to ensure the timely arrival of data.

Hundreds of millions of deployed Wibree devices and gateways in the form of mobile phones is hard to argue against as the obvious enabler for these initiatives. The virtuous circle of specification and volume will ensure that Wibree becomes the pre-eminent wireless standard. As most of those devices will depend on the Wibree link for their operation it’s also likely to become the most used wireless standard. And that usage will drive its cost down until it becomes inconceivable not to add it to a new product.

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Bluetooth Specs

The specifications for Bluetooth devices allows for different classes of radio transmission ranges. These ranges can reach up to about 300 feet by boosting the radio power. This technology isn’t limited to line of sight as the waves it utilizes are directional waves, which are capable of transmitting through various obstructions.

Industry Standard

Bluetooth is quickly becoming the standard as far as wireless communication is concerned. The real beauty of Bluetooth is the fact that it goes far beyond the most commonly recognized uses and connects all manner of devices. Not only cell phones, but also computers, digital cameras, PDAs, laptops, and any number of other digital devices. The specifications for Bluetooth are defined as a radio system that has a ’stack’ of protocols, layers, and profiles. The highest layer is the actual application with lower layer being the radio.

Wireless technology such as that offered by Bluetooth is in a position to completely revolutionize our ability to be connected and share information by allowing us to go wireless and eliminating the need for strings.

Bluetooth eliminates the need for cables and wires while providing connectivity on a level we’ve never experienced before. This low cost solution links computers, cell phones, and any manner of other Bluetooth enabled devices quickly and easily.

Bluetooth is also a sturdy link, which will allow you to go about business as usual rather than worry that a connection is going to be impaired because of its wireless nature. Bluetooth has shown none of the ordinary weaknesses of other wireless devices to interference and constant interruption by other devices operating on the same frequencies.

Another benefit to Bluetooth is that it operates at a frequency of 2.4 GHz, which allows it to be license free and widely available throughout the world. No matter where you are, it is quite likely that your Bluetooth device will work.

Security is another matter that is often weak with electronic devices, particularly those with wireless connections. Bluetooth offers advanced mechanisms to ensure your security and that of your information. It is very difficult for your data to be compromised or your conversations heard with Bluetooth.

Another great feature of Bluetooth is its ability to optimize its power consumption. The radio feature is very power friendly and the device itself only consumes a minimal amount of power that it ‘borrows’ from a cell phone.
Christopher Smith

Learn more about bluetooth for the PC and bluetooth car kits. Visit http://www.discoverbluetooth.com

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Like the 802.11 wireless technology, Bluetooth also uses radio signals to create bandwidth but it does not require a receiver to be plugged in the USB port of the computer. The range of Bluetooth is much better than this erstwhile technology and is allowing people to go further into a world devoid of entangled wires.

Developed and designed to be a low cost, secure and easy to use technology, Bluetooth is available in two classes: class 1 and class 2. Class 1 is relatively uncommon one and can detect other Bluetooth devices in the range of 100 meters. Class 2 is the more used and common one and enables access up to a range of 10 meters only.

A Bluetooth enabled computer has a receiver installed inside and can connect simultaneously with a maximum of 7 other devices. Though most of the computers being manufactured today (and definitely all the Apple Macs) have a Bluetooth receiver installed, if your older computer needs does not have one, it can easily be made to accept and send Bluetooth messages. This can be done by using a USB to Bluetooth adaptor or installing it internally. Also if it is a notebook that needs to be Bluetooth enabled and you have a spare PCMCIA slot, you could use a Bluetooth card to get going with Bluetooth.

The ease of use, affordability and instant compatibility one can now download all the data on addresses, contacts, things to do and notes on to the computer in a jiffy. Downloading pictures
from digital cameras, saving mp3 audio files from the mp3 player and sending a print command to the printer have now become much easier without the need for long twisted and messy looking cables. It is also being used in areas other than that of computers. Hands free headsets for mobiles phones are today hands free and wire free. Car phones can use the same concept to enable speaking on the phone and driving a seamless affair. The list of devices that Bluetooth can be used with includes cordless phones, faxes, headsets and video.

As always people have discovered new applications for the latest technology. One of such uses is called Bluejacking. In Bluejacking people can send messages from their mobile phones to other mobile phones in the vicinity without accessing the mobile service providers network. The first ever message that was sent using Bluejacking was Buy Ericsson. Though it seems to have limited use it can be a fun thing to do among friends. Bluecasting is another such use which has captured the interest of advertisers. In this process, Bluetooth enabled billboards and signposts can be used to send relevant and appropriate messages to all Bluetooth devices in the area. This method of advertising is extremely relevant for location specific businesses like food service restaurants, malls and the like.
Kenneth Scott

To find more advise about a personal area network and bluetooth visit http://directory-news.com

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Bluetooth does not describe a dental condition in which a patient has blue teeth. The term “Bluetooth” signifies a special new technology, a technology of the 21st Century. The devices with Bluetooth technology allow the user of such devices to conduct 2-way transmissions over short distances. Usually the distance between the communicating Bluetooth devices runs no more than 150 feet. . The individual who has access to two or more devices with Bluetooth technology has the ability to carryout such short-range communications.

One big advantage to having access to some of the devices with the Bluetooth technology is the opportunity one gains to conduct a “conversation” between mobile and stationary technological items. The Bluetooth car kit underlines the plus side of having access to the Bluetooth technology. The Bluetooth car kit sets the stage for a “conversation” between a mobile and a stationary electrical gadget.

For example, the Bluetooth car kit permits a cell phone in the garage to communicate with a home computer. Thanks to Bluetooth, a car driver with a cell phone could sit inside a car and send a message to a home computer. By the same token, Bluetooth technology could allow a car to send a message to a personal computer. Such a message could inform a car owner that the motor vehicle sitting in the garage needed an oil change, rotation of the tires or some other routine procedure.

Not all of modern automobiles come equipped with Bluetooth technology. So far only Acura, BMW, Toyota Prius and Lexus have chosen to provide the consumer with this special feature. In order for the car owner to benefit from the potential of Bluetooth technology in a motor vehicle, all of the devices with that technology must use the same type of profile.

For example, if a car audio system contains devices with the Bluetooth technology, then any of the communications that take place between those devices require Bluetooth equipment that uses the same profile. Such restrictions typically specify that the Bluetooth car kit will work only if all of the inter-device communicating involves equipment that operates under the hands-free profile. In other words, a Bluetooth car kit would not be expected to allow a cell phone with a headset profile to communicate with a computer that had a dial-up networking profile.

Of course Bluetooth technology is not confined to the automobile. It has also been responsible for allowing young teens to listen to music from an iPod, while at the same time being equipped and ready to handle any number of cell phone calls. On other occasions those same teens might choose to use the Bluetooth technology to send selected images from a digital camera to a home computer.

The Bluetooth technology has demonstrated the ability to lay the groundwork for creation of a mobile entertainment system. It could also facilitate the quick assembly of an operating and mobile office space. The father of the young teen who was listening to a iPod could very-well be the traveling business man at the airport, the man who must wait for a delayed flight. Access to the Bluetooth technology would give such a man the ability to set-up a temporary “office” in the airport terminal.

Once that same traveling businessman had reached his destination, and once he had settled in a motel room, then he might use the Bluetooth technology to send signals from a laptop computer to a printer server. Both younger and older adults have demonstrated that Bluetooth technology is definitely a technology of the 21st Century. Who could guess that the Bluetooth technology got its name from King Harold, “Bluetooth,” of Denmark, who lived back in the 10th Century? King Harold sought to unite the countries of Scandinavia, much as the Bluetooth technology helps the different types of informational devices to work in unison.
Nathan Lynch

Have a Bluetooth enabled device and want to get the most out of it? Use our troubleshooting guide or frequently asked questions to make sure your device is working as it should. Also, learn how other companies are applying Bluetooth technology to their everyday working environment. Visit us for the latest bluetooth headset.

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Go here and see the newest Bluetooth Headsets:

http://stores.channeladvisor.com/socaltel/Items/BLUEV510?

1. Bluetooth is an energy efficient, low overhead communication protocol that’s ideal for interdevice communications.

2. Unlike infrared, Bluetooth doesn’t require a line of sight.

3. Depending on the implementation, Bluetooth can have a range of up to 100 meters.

4. The specification of Bluetooth consists of a Foundation Profile Document and a Foundation Core Document.

5. The protocol stack for Bluetooth consists of core protocols, cable protocols, and even adapted protocols.

6. The transmitter operates around the 2.4 GHz frequency band.

7. The data channel will change frequency, or hops, 1,600 times in a second, between the 79 allocated channels in the ISM band.

8. Bluetooth utilizes a spread spectrum frequency hopping RF characteristic to ensure that independent networking operates when the other devices are in range.

9. A piconet is formed when one or more devices open up a channel of communication.

10. A piconet can have a master and up to seven slaves.

11. Communication of the interdevice is based on the concepts of channels.

12. All Bluetooth devices are capable of transmitting voice.

13. The channel has a total capacity of 1 MB per second.

14. There are two types of channels with Bluetooth – SCO (Synchronous Connection Oriented) and ACL (Asynchronous Connectionless).

15. The SCO channels are time oriented, and are therefore primarily used for transferring time critical data such as voice.

16. ACL channels are normally used for communicating data.

17. Data contained in a packet can be up to 2,745 bits in length.

18. In a single piconet, there can be up to three SCO links containing 64,000 bits a second each.

19. To avoid collision and timing problems, SCO links are reserved slots that are set up by the master.

20. The masters can support up to three SCO links with one, two, or three slaves.

21. The slots that aren’t reserved for SCO links can be used as ACL links.

22. The LMP (Link Management Protocol) will handle link level security, error corrections, and the establishment of communications links.

23. The LMP packets will have priority over user packets that originate and form the L2CAP layer.

24. The L2CAP layer will ensure an acceptable quality of service.

25. No more than one ACL link can exist at the L2CAP layer.

Go here and see the newest Bluetooth Headsets:

http://stores.channeladvisor.com/socaltel/Items/BLUEV510?

Mark Allen

Mark is the Chief Sales Officer of SCT Product Sales.
Mark is giving away FREE articles on Bluetooth Technology.
Visit: http://www.simplyusedphones.com/articles.html
Email: myoung@socaltel.com.

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The dial-up Bluetooth ALP will address the mass consumer market that does not want to spend $45 to $55 per month on a continual basis for broadband but is willing to spend a reasonable, onetime outlay for the benefits of untethered surfing and printing from their couch without installing a WLAN home network. If advertised and marketed aggressively enough, this could help to increase consumers’ knowledge of the benefits of products that offer Bluetooth cordless functionality then translate that knowledge into revenue. If not advertised and promoted effectively, these products could be slow to take off.

A greater level of consumer awareness of what Bluetooth is and what benefits it offers is the key to unlocking the box of consumer demand. Though knowledge is increasing, the low level of familiarity of Bluetooth by the average consumer is ensuring that mobile phone operators are still not feeling the consumer demand for Bluetooth-enabled handsets. Nokia and Motorola are very common phones in the United States, but Ericsson is not. Sony Ericsson has been the most aggressive Bluetooth-enabled handset manufacturer to date, but there has not been a significant push or driver thus far in the United States.

Since operators subsidize so many phones, it is necessary for them to see some benefit to offering Bluetooth-enabled phones to their subscribers. So they need to reap a return in terms of customer loyalty (for lower churn), obtaining new subscribers, or revenue. Driver safety alone could be a significant trump card in offering subscribers additional benefits. If operators begin to bundle mobile phones and Bluetooth headsets in an aggressive manner, in conjunction with a marketing campaign targeting hands-free use in vehicles for safety, demand could increase quickly.

On the acquisition front, comments were recently flying around regarding the acquisition of Ericsson Microelectronics by Infineon Technologies. The deal is expected to close in about two months. Infineon gains the module business via Ericsson, inroads to supplying semiconductors into wireless infrastructure and a supplementary customer list. Previously, STMicroelectronics began its acquisition of the wireline and wireless groups of Alcatel Microelectronics, while American Microsystems Inc. began its acquisition of Alcatel Micro’s mixed signal group. The acquisitions of Ericsson Microelectronics and Alcatel Microelectronics do not directly affect current market shares of Bluetooth chipsets.

Recent announcements by Texas Instruments for a $4 (BOM) Bluetooth solution via a ROM-based single chip and by Infineon Technologies for sub-$3.75 pricing (both high volumes) have set a new bar. Both use leading 0.13-micron RE CMOS processes, and volume production is planned for Q12003. Philips Semiconductors announced an affiance with Ericsson Technology Licensing for audio/video solutions. For space-constrained applications, Motorola will go into production in Q4 with a stacked chipset die solution in a 7mm-by-7mm-by-1.6mm BGA package. The price will be the same for the company’s separate radio and baseband.

Coexistence solutions were demonstrated by Silicon Wave (Blue802) and Zeevo (alternate wireless media access, or AWMA). Neither is based on the not-yet-finalized adaptive frequency hopping (AFH) scheme. These mechanisms are geared especially toward the PC market since the front-end can get overloaded in co-located situations (such as a laptop), which can still present a problem with AFH. The first coexistence solutions to hit the shelves are expected in the next six to nine months.

In-Stat/MDR estimates Bluetooth chipset shipments will climb from 10.4 million units in 2001 to 48 million this year, growing to 150 million in 2003.

Joyce Putcher is director and principal analyst of InStat/MDR’s Converging Markets & Technologies Group. She can be reached at jputscher@instat.com. InStat/MDR owned by Reed Business Information, the parent company of Electronic News.

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Bluetooth is one of the latest marketing buzzwords for PDAs and cellular phones, along with PCs and especially laptops. It is a wireless technology designed to let products and accessories built by different manufacturers work together, without requiring special access codes or driver installation. Theoretically, any Bluetooth accessory should work with any Bluetooth-enabled device, and multiple accessories working with the same device shouldn’t interfere with each other.

For example, if you pick up a Bluetooth headset for your current PDA, and then in a year’s time replace it with a new PDA, the headset should work with the new PDA without any difficulties. With some older PDA Bluetooth accessories and devices, this is not always the case, but generally the more recent the design of the accessory or device, the more likely it is to work with other Bluetooth products.

PDAs, Cellular Phones, and Computers

New PDAs today resemble cellular phones as much as classic PDAs like the Palm Pilot. Most of these devices are Bluetooth-enabled, and even have the capability to link with other Bluetooth-enabled PDAs and cellular phones to exchange data. For models that are not Bluetooth-enabled, there are frequently PDA Bluetooth accessories available that will add Bluetooth capabilities to the unit. Bluetooth adapters are also available for PCs and laptops, usually plugging into a USB port, allowing you to easily exchange data between your computer and your PDA.

Just about any type of data can be transferred over a Bluetooth link, from electronic business cards and pictures to word processing documents and PowerPoint presentations. For transferring data from a PDA to a computer, special software is often needed and included with the Bluetooth adapter. However, PDAs running Windows Mobile can communicate natively with computers running Windows XP Service Pack 2 or Windows Vista.

Having a Bluetooth PDA and a Bluetooth adapter for your computer can eliminate the need for a docking station or sync cable, removing one more piece of clutter from your desktop. You can even set the two devices up so they automatically synchronize their data when they’re in range of each other.

Other PDA Bluetooth Accessories

Headphones and headsets are the most common PDA Bluetooth accessories right now. Wireless headphones are great if your PDA has music stored on it, because you don’t have an unsightly wire running from your head to your pocket or purse. Headsets and earpieces allow hands-free operation of your cell phone or smart phone, which is not only convenient but is also quickly becoming a legal requirement world-wide for using your phone in your car.

Printer manufacturers are quickly adding Bluetooth capabilities to their products, turning them into convenient PDA Bluetooth accessories. Previously, to print something stored on your PDA, you had to use the docking station or sync cable to download the information to your computer, then print it from the computer. With a Bluetooth-enabled printer, you can send your data directly to the printer without the intervening steps. If your computer is also Bluetooth-enabled, it can send data to the printer as well, eliminating the need to hook up the printer to the computer or network.

There are many other PDA Bluetooth accessories available for your PDA, and with Bluetooth it doesn’t matter who manufactures either the device or the accessory. A Motorola headset will work with an iPhone, and a Palm Tungsten can print spreadsheets on a HP LaserJet. Manufacturers are constantly coming up with new PDA Bluetooth accessories to meet the demands of consumers. Bluetooth technology is making it easier for everyone to communicate.

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Advert marketing is so much more than a lot of marketers would expect. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. The software will not let this happen because it remembers not to send this same message again unless you program it to do this. The blocking list will also not send a message to someone who has declined to receive your message.

An Ad Pods is a stationary unit, but also becomes mobile with it’s optional rechargeable battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Usually, you have to be cold calling them.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. The prospects getting our advertisements aren’t being abused via email.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

The Ads Pods Bluetooth Marketing System is on the verge of a major breakthrough. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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Advert marketing is so much more than a lot of marketers would expect. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

Using the software with the pod is intuitive and easy to command. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. The software will not let this happen because it remembers not to send this same message again unless you program it to do this. The blocking list will also not send a message to someone who has declined to receive your message.

An Ad Pods is a stationary unit, but also becomes mobile with it’s optional rechargeable battery pack. Imagine having the ability to send off thousands of adverts while playing a game of golf with your friends. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Usually, you have to be cold calling them.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers.
For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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1. Wireless
As you probably already know, there are many benefits and advantages to using wireless devices. Along with improving safety as a result of eliminating wires you don’t need, wireless also offers you plenty of other advantages. When travelling with your laptop or other wireless devices, you’ll no longer have to worry about bringing connection cables.

2. Bluetooth is actually inexpensive
The technology of Bluetooth is cheap for companies to implement, which results in lower costs for the company. These savings are then passed from the company on to you.

3. Bluetooth is automatic
Bluetooth doesn’t have you set up a connection or push any buttons. When two or more devices enter a range of up to 30 feet of each other, they will automatically begin to communicate without you having to do anything.

4. Standardized protocol
Bluetooth is standardized wireless, meaning that a high level of compatibility among devices is guaranteed. Bluetooth will connect devices to each other, even if they aren’t the same model.

5. Low interference
Bluetooth devices almost always avoid interference from other wireless devices. Bluetooth uses a technique known as frequency hopping, and also low power wireless signals.

6. Low energy consumption
As a result of Bluetooth using low power signals, the technology requires very little energy and will use less battery or electrical power as a result. This is an excellent benefit for mobile devices, as Bluetooth won’t drain the battery.

7. Sharing voice and data
The standard for Bluetooth will allow compatible devices to share data and voice communications. This is great for mobile phones and headsets, as Bluetooth simplifies driving and talking on your cell phone.

8. Instant PAN (Personal Area Network)
You can connect up to seven Bluetooth devices to each other within a range of up to 30 feet, forming a piconet or PAN. For a single room, you can also set up multiple piconets.

9. Upgradeable
Upgradeable is the standard for Bluetooth. There are newer versions of Bluetooth in the works, which offer many new advantages and backward compatible with older versions.

10. The technology stays
Bluetooth technology is a world wide, universal wireless standard. With it being as popular as it is, you can count on it being around for years to come. As more and more devices start to use Bluetooth technology, more manufacturers will be eager to make their products compatible. A chain reaction will occur, making Bluetooth the standard for cutting edge wireless.
Uchenna Ani-Okoye

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs For more information and resource links on Bluetooth visit: Buy Bluetooth GPS

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“We’re very excited about this opportunity because it’s a great fit,” commented Colby Fede, CEO of Wiremedia, parent company of ProximityMedia, “The conference and trade show environments are ideal for deploying Bluetooth marketing and messaging campaigns because they’re inundated with thousands of information hungry attendees who are eager to digest as much information as possible, through whatever medium available,” added Mr. Fede. “In our experience, conference and trade show attendees exhibit very high mobile phone penetration rates, and as a demographic, are very receptive to Branded Bluetooth marketing efforts.”

About ProximityMedia

ProximityMedia (Pink Sheets:WRMA), an emerging company that develops direct-to-mobile Bluetooth content delivery software and hardware solutions. ProximityMedia’s Plug-and-Play Bluetooth content delivery solutions enable trade shows, conferences, retailers, museums, malls, movie theaters and businesses with the ability to engage in location-based Bluetooth marketing and messaging with ease. Information about Bluetooth marketing, mobile content delivery and Bluetooth advertising is available at http://www.proximitymedia.com.

About Adtech

Adtech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Adtech hosts conferences in Miami, Chicago, New York, San Francisco, Hamburg, Paris, Beijing, Sinapore, Sydney and London. http://www.ad-tech.com/

Note: Statements contained in this release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1934, as amended. These forward-looking statements are made based upon information available as of the date hereof, and Wiremedia assumes no obligation to update such forward-looking statements. Readers and investors are cautioned that such forward-looking statements involve risk and uncertainties and the company’s actual results may differ from these forward-looking statements. Such risks and uncertainties include, but are no limited to, demand for the company’s products and services, government regulations, Wiremedia’s ability to continue to develop its market, general economic conditions and other factors that may be more fully described in periodic filings.

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Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

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Out-of-home media is a $5.5 billion dollar industry.* There are 23 million local businesses who are looking for a cost-effective way to drive more customers through their doors Drive sales by offering digital delivery of coupons and promotional material. :: Encourage repeat visits so users can acquire new or updated content. :: Increase loyalty through redemption opportunities and loyalty programs. :: Extend the brand beyond the retail location. :: Lower the dependence on expensive paper-based marketing material.:: Enhanced retail experience. :: Enhanced level of personalization. :: Consumers can store content on these devices for later viewing. :: Consumers can receive exclusive content distributed only at select locations. :: Consumers can help with viral marketing process by transferring the acquired content to other mobile devices with ease. Imagine how a few Bluetooth marketing means customers gain access to vital information about products and services on-demand. Plus, this Bluetooth-enabled technology allows retailers and service operators to encourage viral marketing.

Using Bluetooth’s wireless technology, this remarkable contextual marketing system can be easily deployed to a wide variety of locations, including (but not limited to):

:: Airports :: Apartment Buildings Near Busy Streets :: Auto Sales :: Banks :: Billboards :: Bus Shelter Posters :: Church Campuses :: Concerts :: Hospitals :: Hotels and Resorts :: Kiosks :: Large Shopping Malls :: Medical Plazas :: Nightclubs and Bars :: Outdoor Billboards :: Public Spaces :: Restaurants :: Retail Locations :: Sports Arenas :: Subway Station Posters :: Technical Schools :: Theatres (opera, shows, etc.) :: Tradeshows :: University and College Campuses

You are free to use this article for reproduction as long as you do not change the URL. For more info on this subject visit: http://www.vipmobiletext.com

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So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

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• BlueAction mini-headset is one of the smallest Bluetooth headsets
• Baebini handsfree device weighs a barely-noticeable 0.3 ounces
• Cell phone accessory fits comfortably and firmly in ear using hook or ring
• Blue Action complies with Bluetooth Ver. 2.0+EDR
• Wireless works up to 30 feet (10 meters)
• Li-polymer rechargeable battery
• Up to 3 hours talk time
• Up to 50 hours stand-by time
• Charges in 2 to 3 hours
• Operates from 5 degrees to 131 degrees F
• Package includes headset, ear hook, ear ring, home charger and users guide

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This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

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2. Proximity Marketing Campaigns – Interview with Mr Antoniadis – by
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• Wireless Bluetooth headset is for anyone who needs to talk while on the go
• Jabra hands free device frees you from tangling wires
• Ergonomically-designed cell phone accessory means you won’t strain your neck to hold your phone
• Jabra BT2040 never needs charging–change the battery twice a year
• Bluetooth 2.0 wireless connectivity
• Monaural headphones
• In-ear ear-bud with over-the-ear mount and earhook included
• Built-in mono microphone
• Dynamic technology
• Hands Free Profile (HFP), Headset Profile (HSP) Bluetooth profiles
• Requires one AAAA battery (not included)
• Up to 8 hours talk time/180 days standby

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Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

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* What is the project about?

The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to develop a number of simple and valuable services that would be tested by the AIA personnel. Not just IT but also marketing and administrative personnel. We wanted to have feedback so we make any necessary alterations before we go public.
The first thing was to install 7 Bluevibe Hotspots at the departure terminal. These hotspots were not able to cover all the terminal but they are in such locations that cover the cafeterias and the corridors. After the installation we made all the connections to the Bluevibe Server installed at the AIA premises.
There were a number of challenges such as, power over ethernet, remote power cycling, decoration of the hotspots to look pretty and we achieved all these with the aid of the AIA personnel in about two months. Especially the decoration issue was hard as the rules are very strict.
If you visit AIA you can see the blue plaques at the ceiling, these are antenna containers. After the installation we train the AIA personnel to use the Bluevibe Manager, our web based administration and monitoring tool. They now are able to operate it mostly by themselves.
We also developed a special application for AIA for managing their content and of course a special version of the Bluevibe Browser, the mobile application installed in the visitors’ mobile phones.

* What kind of services are you intending to provide?

The most important service during the first phase is the Flight Information. You enter the flight number and get information about the departure/arrival time, status etc. The other service is about the retail shops of the airport.
It is a mobile shopping catalog. All retail shops inside AIA can present their products and offers. The marketing department of the Airport can change dynamically the images, texts etc using a CMS. We also provide a number of information concerning the airport itself, like left-luggage” areas or safety rules.

* Do the users accept to install a Java mobile application?

We ve just ended our test phase so our users were AIA personnel. They dont have serious objection on installing a new application as lons as this application is useful and not create any problems to their mobile phone. When the number of employees started to install this application and they saw that there is no problem and that they are able to use it we overcame any hesitations.
I think that the most important thing when you ask someone to install an application is to give him a good reason why to do it. If it is something really useful and “alive” they’ll accept it and try to install it.
We confront the same hesitations during the DontDrinkandDrive campaign we currently run for Johnnie Walker. We have developed a mobile application containing all the necessary information (taxi call numbers, bus itineraries, metro time tables) so if you decide to drink to take public transportation and not your car.
Most of the people find this application useful and at the moment they undestand what it is, they are willing to install it. It is 100 times better that a piece of paper containing all this information and that you ll probably throw it away after 5 minutes.

* Since it’s not yet public, and you don’t have any numbers on use, do you have any numbers regarding how many users have their Bluetooth turned on?

You will be surprised, and so our partners at the AIA did. More than half a million different devices have been scanned during the last 10 months and only at 7 hotspots at the departures terminal. I have to add that there is currently no signage and no one knows that there is a Bluetooth system active in the area. We know that we will double or triple this number if we cover the whole terminal and inform people about it.

* What would you identify as the main problem with this project?

I think the major problem hasn’t appeared yet. I strongly believe that when we go public there will be such great demand that we ll have problem to serve them. As you understand, our goal is to serve more than 300.000 unique users in a year.
Based on this assumption and some statistics concerning the number of people per hotspot and the time a user browse the services, we make our plans for the full scale installation. But, I am afraid, the real number will be greater. We are trying to be ready for this case also. I ll keep you updated but I am sure you will be informed from your sources when we go public.

Johnnie Walker Mobile Marketing Campaign

* Could you please also describe the JW campaign to us?

The concept is simple. Don’t drink and drive. It is about responsible drinking. Johnnie Walker has great tradition in this kind of events that contain messages like this. This time they have decided to include proximity marketing to the whole scenario. GetItRight marketing services, in cooperation with Cytech have designed a campaign with the following innovation.
Instead of giving people a plain paper with information about the means of transport during late hours, they also send this information to their mobile phones.
This way, this information which includes, taxi call numbers, bus and underground time schedule, is stored at the mobile phone and can be used anytime. The paper version is OK but it is most of the times misplaced somewhere and you can’t find it the next day.
These events take place at crowded squares of Athens from 20:00 till 24:00 just before people enters the bars and pubs for a drink. Everyday we setup a kiosk where promoters call people to play an internet game and win prizes. At the same time Bluevibe is responsible for sending the mobile application to the people as they stop in front of the kiosk.

* Can you share the penetration rate there with us?

I can’t disclose our statistics as the campaign is still running but I have to say that we believe that the penetration rate will be greater than 10%. We can discuss it again when it is over, at the end of May.

* What would you identify as the main problem with this campaign?

The main problem is the infrastructure. As you understand, we are in the open and we have constantly problems with electricity and network. We are lucky to use a system like Bluevibe because it is very versatile.
We use it as we think appropriate during each event day. If we see that the network is not stable enough we operate the Hotspots in standalone mode and when the network is back again they are synchronised with the server, uploading all the statistics and downloading new campaign settings. On the other hand if the network is stable we operate them in Networked mode, having all the advantages like online monitoring and administration and live statistics.

Mr. Antoniadis’ views provide a very interesting inside view on the workings of proximity marketing campaigns. I believe those of you interested in starting out in the bluetooth marketing sector, have plenty to learn and I highly recommend you keep some of these hints in your mobile marketing notebook.

I hope you enjoyed it, and found it valuable as much as I did.. Feel free to share your views, or questions, if you have any. I’m sure Mr. Antoniadis will be more than happy to follow up.

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As the sole authorized U.S. partner of Hypertag, a UK-based Bluetooth proximity marketing company, Parachute has brought Bluetooth marketing to consumers at the Chicago Bears Fan Festival (March 31-April 1) Bluesfest (June 7-10), Summerfest (June 29-July 8 in Milwaukee, WI) and the Taste of Chicago (June 29-July 8). Hypertag has also been in operation at Busch Stadium in St. Louis for the entire Cardinal’s season.

One of the nation’s largest cellular carriers used Hypertag’s technology and its industry-exclusive Bluetooth wearable marketing tool to conduct an “instant-win” campaign through user’s mobile phones at the Taste. Promotional staff wore the eye-catching and lightweight Hypertag devices and intermixed with the crowd, sending out electronic coupons. Winning coupons were sent out based on the numbers of hats and shirts to give away, but the “losing” coupon gave users a second chance to win an item from their booth. Hypertag’s industry-leading “fingerprinting” technology ensures that each cell phone only has one chance to win by recognizing the unique Bluetooth address of each phone and is set to only give out the number of coupons specified by the client.

“It’s been a great summer for Bluetooth marketing in the U.S. and for Hypertag,” Parachute Marketing Group President Brett Cutler said. “The consumer’s willingness to view content on their most cherished device opens up huge new opportunities for advertisers in an increasingly difficult environment. Hypertag’s incredible ease of use and innovative tools make it the perfect tool for companies seeking a cutting edge solution that can track the consumer from first interaction through purchase.”

“We are very encouraged by these numbers and will continue towards our goal of making Hypertag the #1 choice for proximity marketing campaigns in the U.S.,” Cutler said. “As consumers and advertisers turn away from their televisions, print and radio and towards alternative media, the market for mobile phone-enabled advertising and marketing will only increase. We are here to supply the technology and provide the support and knowledge to help mold the campaigns to take advantage of the ever-expanding reach of the mobile phone.”

ABOUT HYPERTAG

Hypertag (www.hypertag.com) is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

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• Hands-free device fuses cutting-edge technology with a sleek, ultra-light and discreet design
• Cell phone accessory delivers a mobile experience unlike any other
• Plantronics Discovery 665 sets the standard for style, mobility and performance
• Features Digital Signal Processing (DSP), the latest in audio technology
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• Weighs 9 grams
• AudioIQ technology improves the experience on both ends of the call
• Digital Signal Processing for crystal clear sound
• Sleek, stylish design for discreet connectivity
• Ultra-light and comfortable at only 9 grams
• Easily recharge from your PC

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However beaming adverts to prospective customers is only one use for these boxes. These are now being used for a number of other purposes

Recruitment

In the UK, the army and RAF careers are using bluetooth to get the message to their potential recruits. They target an age range that have the best chance of having bluetooth enabled and have huge success rates with it, sending GIF’s to entice people into careers offices.

Police

Major UK police forces are harnessing the power of proximity to get serious messages across. From securing valuables out of sight in cars to serious missing person cases, bluetooth ads can get a message to many people in targeted area very quickly. A box located at the site of an incident can appeal for witnesses and people who come to the same spot again can be contacted straight away.

Councils

Local councils get public service messages to people, again with ease and for no cost. Litter campaigns, clean up after your dog or recycling advice can be sent quickly to peoples phones and get a message out so much quicker than conventional methods.

The world is waking up to the hundreds of uses for proximity advertising. What started off as a simple way to get an advertising point across could end up saving someones life. Whilst their is always a market for these to beam adverts, its clear that soon bluetooth will be used in many diverse ways to maximise its potential.

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A marketing campaign is successful only when it is able to reach a large number of people. Marketing methods are meant to attract target consumers and inform them about your products and services. Traditional marketing techniques are not only difficult to elaborate but also very expensive. Just think about the costs of a TV advertisement or promotional banners. And you won’t even have the certainty that the message has been received by your targeted audience. Proximity marketing software is an easy way to make sure your potential clients have received your message. At proxiblaster.com you can purchase Bluetooth broadcasting software that’s easy to install and use.

So how does proximity marketing software actually work? The purpose of any Bluetooth broadcasting software is to deliver media files to the potential customers’ mobile devices. The software automatically sends out media files to all of the Bluetooth enabled devices within a range of approximately 10 meters. Receivers will be asked for permission to view the media on their mobile phone screen. If the potential customer accepts, the Bluetooth media file transfer will begin. The transfer is absolutely free – customers won’t have to pay anything to view it and the advertiser won’t pay any additional fees after purchasing the proximity marketing software. If the user refuses to view the advertisement, the message will disappear from the mobile phone’s screen.

Proximity marketing can turn out to be more efficient than you’ve imagined. Users that receive the media are generally pretty interested to know what it’s about. Therefore, your message will reach more than 90% of your targeted audience. That’s a lot more than you can account for other marketing methods. Furthermore, the costs for this type of advertising are incredibly low. At proxiblaster.com you’ll only have to purchase the Bluetooth broadcasting software and will never have to pay for any additional fees.

Making your business a success is all about intelligent marketing. You don’t necessarily have to spend a lot of money in order to broadcast your message to a large number of people. By using proximity marketing software you will be able to send a media file containing your advertisement to any number of people within a 10 meter range. Proxiblaster.com is where you’ll find Bluetooth broadcasting software at a very convenient price.

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“We’re very excited about this whole mobile healthcare division, and we’ve partnered with content providers and complementary platform providers to create this mobile command center platform,” said Alan Stern, CMO of Gold Mobile, Clark, NJ. “We’re trying to create solutions that can be implemented in multiple locations, from doctors’ offices and hospitals to call centers and medical labs.

“This platform provides a rapid notification alert system with lots of capabilities for patients and their families, physicians and local authorities such as appointment confirmations and SMS reminders 24 hours before so you don’t have to have a nurse make these phone calls,” he said. “This allows them to send and receive text messages from a Web-based console to a cell phone and handle multiple calls simultaneously.

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“We created categories that can be customized based on whatever the hospital’s needs are.”

…

“We’re in the process of demonstrating this to a dozen-plus hospitals, and some are about to adopt it, while others are in the early stages.”

…

There are currently over 23 million diabetics in the U.S., about 8 percent of the total population, with approximately 2 million new diabetics diagnosed each year.

…

Medication compliance, proper nutrition and exercise are major factors in diabetes management, and mPro Care sends custom-tailored medication reminders, motivational and behavioral trigger messages and condition-reading requests to patients’ mobile phones via SMS.

It will be great when we see this applied in hospitals, as I truly think such services can improve the quality of life of people with such diseases. I hope we will soon see more such services surfacing, because they are excellent examples of how the mobile technology can be put to good use and help us protect our lives and health.

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Cytech Ltd, started off as a technology provider for the mobile marketing field back in 2001, by building mainly sms marketing tools for bulk sms, and interactive sms services. Based on that very positive experience and success – mainly in the greek market – we decided to invest in bluetooth marketing by purchasing a share in a bright startup company then called Bluebird. Bluebird later evolved into Bluevibe, the company that develops the synonymous proximity marketing product for us.

I am quite pleased to say we identified the potential in the mobile marketing field very early on, and we are very happy with our choice! (laughs) At the time we invested in Bluevibe, it was the only proximity marketing platform built in Greece, and one of the very few worldwide. Since then, we have concentrated on constantly pushing our product one step ahead of the competition, in order to be able to cope with marketing giants from around the world developing their own solution. Today our system is the only system in the world that can offer free web access via Bluetooth wherever a Bluevibe Hotspot is covering the area.

* In your experience, do you think people are still afraid of using Bluetooth? – Is that any different in Greece than abroad?

I am not sure if the word “afraid” is the right one but it is definitely right that most of the people are circumspect about accepting files over Bluetooth. The main reason is that they have heard that viruses can infect their mobile phones and they are coming from Bluetooth. This is something common all over the world. From my point of view there is only one solution and this is trust. When a well known brand runs a mobile marketing campaign and makes it visible to the people, they tend to trust it. According to our experience if the brand informs people about the proximity marketing event the penetration rate doubles. So there are hesitations about accepting mobile content over bluetooth but there is always a way to overcome them.

* You’ve run a couple of very interesting campaigns lately in Greece.. Do you see the market opening up?

Indeed, we have run a number of different campaigns, in expositions like Thessaloniki International Expo (Helexpo) or Taxi Show and DTE-Comdex, in events like the Dont Drink and Drive campaign we are currently running, and of course at the Athens International Airport. We are in the proximity marketing field for about 4 years and we know that you have to be patient. We see that marketing agencies adopt this medium day by day and that in the next years will be part of their tool set. In the beginning we had great difficulties to make marketers understand the role of this new medium at the whole marketing landscape. Now we receive daily phone calls and emails all over the world asking about Bluevibe. They know the basic features and want to know more about centralized management, web access over Bluetooth etc.

* What is your favourite mobile marketing campaign / proximity marketing campaign, from any that you might have seen?

I have read a great number of campaigns all over the world and many of them were very successful. But I have to say I am biased. My favourite campaign is the one we are currently run with Johnnie Walker. I like it because it is in combination with other marketing activities, field promotion, internet marketing and because the mobile application we send is very useful. It is not easy to run such a campaign as the events take place at squares where there is no electricity or network coverage and sometimes you have to overcome issues like bad weather etc. I will come back if you want with numbers when this campaign is over.

* How do you see proximity marketing in the economic crisis?

I think that proximity marketing and mobile marketing in general will benefit from this crisis. No one can say for sure, but my thinking is that these types of marketing media are relatively cheaper that the legacy ones like press or radio. Marketeers are trying to find new media to use, cheaper that the ones already have because the marketing budgets are lowering. We ll see about that in the next months but I have to say that the demand for Bluevibe is greater than one year ago.

* Do your customers prefer opt-in campaigns, or opt-out?

As you understand opt-out campaigns are easier. There is no need for acceptance and there is no need for special mechanisms to manage the opt-in lists. So, in the beginning, customers try this type of campaigns. They soon understand that even if the numbers are good they tend to lower as people get used to proximity marketing. During the first campaigns we run, people accepted to receive mobile content, most of time because of curiosity. They didn’t know what exactly this bluetooth message is and they wanted to see. Now most of the people and mainly young ones, are accustomed to the whole procedure and they want to receive only valuable information. They dont want to be disturbed and as proximity marketing events are more frequent, they want to know what they will receive before the click on OK button. I am sure that opt-in is the magical word for the next year and we, as technology providers, are obliged to provide the appropriate technology to support it.

* How do you avoid being thought of as SPAM?

This is one of the first things we tell our customers. It is crucial to inform people about the proximity marketing event so they are not annoyed. In addition, Bluevibe platform has a number of features to ensure that the person who says no will not be receive anything in the future. But I think the final and more antispam policy is the Bluevibe mobile application. One of the most advanced components of the platform is the interactivity. Bluevibe mobile application is installed at the user’s phone and it is s/he that begins the interaction with the system. There is no need to send him/her nothing and on the other hand s/he has access to rich content like multimedia, internet websites, facebook, wikipedia etc. Finally, in order to void being thought of as a spammer you have to:

o inform people,
o give them the right to opt-out easily
o and, if the application permits it, provide interactive services.

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“GoldSpot Media’s innovative mobile ad technology brings a whole new level of audience engagement to our trailer promotional marketing program and is expected to drive even more impulse ticket sales and brand engagement among our target audience,” said Niels Oeft, Promotions Manager, Universal Pictures International Germany. “This is extremely beneficial to the entire mobile content ecosystem – from Universal, to the cinema distribution chains, down to the mobile payment solution providers.”

“GoldSpot Media is excited to help Universal Pictures Germany pioneer a unique, interactive movie trailer experience and add new dimensions to the Universal brand uplift through audience engagement and one-click cinema ticket purchase,” said Srini Dharmaji, CEO, GoldSpot Media. “Enhancing Solid Ground’s mobile proximity marketing services with our interactive advertising technology creates a compelling business model for marketers to cost effectively interact with their target audience on mobile.”

“Through GoldSpot Media’s technology we are able to drive consumer interaction within movie trailers transmitted through Bluetooth. This offers a complete range of new ways to drive transactions straight at the point of sale,” said Dr. Wilhelm Bielert, Managing Partner, Solid Ground Communications GmbH.

About GoldSpot Media

GoldSpot Media offers the industry’s first end-to-end interactive advertising solution for all mobile channels, devices, inventory owners and applications. Its unique solution powers profitable new advertising revenue models for the entire mobile content value chain by delivering highly targeted, interactive ads in real-time based on demographics, behavioral patterns, device type, context and location. The privately held company is headquartered in Sunnyvale, Calif. with R&D centers in New Jersey, USA and Bangalore, India and sales offices in Europe.

For more information, please contact us at info@goldspotmedia.com or visit http://www.goldspotmedia.com/

About Solid Ground

As a core business unit of the Solid Ground – Group, Solid Ground Communications develops, customizes and operates complex, interactive Proximity Marketing (Bluetooth, WiFi, RFID) and Mobile Internet solutions. Being a turnkey solutions provider and using state of the art proven technology, the company is able to offer customer target group specific Mobile Solutions at outstanding quality levels. Typically, Solid Ground Communications services do include the graphical user interface, the technical development & deployment and the ongoing operations. Solid Ground Communication has offices in Germany (Berlin, Hamburg), Malaysia, Switzerland and USA.

For further information please contact us at info@solidground.de or visit http://www.solidground.de/ .

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In this ‘SMS’ generation, mobile marketing technique promises vast opportunities. As a matter of fact, SMS services offer powerful marketing potential via direct communication with target people. While floating the SMS, it is essential for any business entity to get their idea across the receiver in a quick, short and relevant format. Therefore, it can be said that the SMS marketing is a procedure wherein specific message is transmitted from an organisation to target group of customers.

An effective marketing process follows various steps such as planning and executing the conception, pricing, promotion and distribution of goods, services & ideas to satisfy the individual and organisational goals. With the SMS marketing solutions, the business entities tend to develop long lasting relationships with their target group of people. The content of these messages is interactive and promotional in nature. This solution goes a long way in building brand identity, as sending of text messages is just a part of the entire scenario. Apart from the text messaging option, the business entities can even go in for advanced multimedia messaging services or MMS, infrared and Bluetooth marketing, as it will create better impact on their users.

In comparison with other modes of marketing and advertising, the SMS delivery solutions have instant reach. In this entire process of SMS service, one could also use SMS gateways to generate the maximum promotion with the minimum possible costs. The SMS gateway is used for sending and receiving SMS messages without using a mobile phone. Therefore, these gateways are proved to be the best bet for many big and not so-big business establishments, and the corporate houses which want to reach the users of their products and services.

To conclude, the SMS marketing is one of the inexpensive ways of promoting goods and services across a wide range of customer-base. Therefore it is necessary that message should be short and crisp – otherwise it would loose the purpose.

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Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is Do you accept the data from someone? You need to do Yes/No to accept the data. If you press yes then the data will download on your phone but if you reject then it will not download on your phone. The data that you share with the help of Bluetooth is totally free. All you need is a phone of Bluetooth feature and enough memory to store the data. With this effective and simple feature of mobile phone, mobile phone users are demanding handset with Bluetooth feature.

Bluetooth tool is continuously growing in the market and there are countless users those are using Bluetooth in their day to day life to share their data. Therefore, there are lots of companies which are promoting Bluetooth in the marketing with various effective tools.

Bluetooth is increasing their popularity in almost every country like India, Dubai, US, etc. Various companies are already involved and some are involving themselves in the sector of Bluetooth marketing in various countries. In developing countries like India, Dubai, etc. companies are doing Bluetooth marketing Dubai, India, US, etc.

Bluetooth Marketing, an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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Compatible with all Phones

Adjustable Wide Cool Blue Backlit
LCD Screen

Rechargeable Battery with DC Charger

DSP Echo Cancellation and Noise Suppression

Auto Connection

Call Receiving and Rejecting

Call Waiting

Call Forwarding

Last Number Re-dial

Voice Dialing Supported

Caller ID for Last 10 Calls

Ring-Tone Supported

Mute,Built-in Microphone

E-Z Mount

Rechargeable Lithium Ion Battery

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For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

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• Headset is the ideal accessory for any Bluetooth-enabled cell phone
• Motorola Bluetooth headset enables hands-free talking anywhere
• Headset features award-winning PowerFlip foldable microphone design with ergonomic reversible ear hook
• Compact headset design is approximately 30-percent smaller than its predecessor
• Cutting edge noise reduction and echo cancellation technologies
• 6 hours talk time
• 130 hours standby time
• Multi-function button controls 3-way calling, call start/end, hold, and mute
• Advanced volume controls
• Integrated Bluetooth Class 2 for wireless connection up to 10 meters (30 feet)
• Bluetooth 1.2 support for quicker pairing, fewer dropped calls, and reduced interference
• Compatible with Bluetooth 1.2- or 1.1-enabled cell phones, PDAs, PCs, printers and more that support headset and hands-free profiles
• Status LED light
• Free car charger included

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• Enjoy hands-free listening on thisAliph Jawbone Bluetooth Headset with Noise Shield
• Cell phone accessory with Noise Shield eliminates background noise from your call
• As your background noise environment changes, jawbone seamlessly enhances your audio volume allowing you to hear your caller more clearly
• Jawbone’s Noise Shield eliminates most background noise from your call using military-grade audio processing technology
• Up to 6 hours talk time even with noise shield technology turned on
• Compatible with Bluetooth version 1.1 or 1.2
• Virtually eliminates all background noise
• Proprietary voice activity sensor
• 120 hours standby time
• Lightweight design
• Up to 33ft range
• Silver finish
• 4 ear buds
• 4 ear loops
• Wall charger
• USB cable
• User manual

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• The Plantronics Explorer 340 is a sleek, lightweight headset that fuses Bluetooth wireless technology with effortless call control for a true hands-free experience
• Cell phone accessory is easy to use
• Incorporates all call features like volume, answer/end call, last-number redial, and voice-activated dialing, into one single button
• Delivering up to eight hours of talk time, the Explorer 340 provides the convenience you want and the mobility you need to suit your busy, active lifestyle
• Connectivity Technology: Wireless Bluetooth 33 ft
• Design Type: Over-the-ear
• Microphone Type: Integrated
• Weight: 0.6 ounces
• 2.0 inches long x 0.8 inches wide x 0.9 inches deep

This high-quality item has been factory refurbished. Please click on the icon above for more information on quality factory-reconditioned merchandise.

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The upside for ‘bluetooth’ users is that the recent breaches-of-security scares, as in all scares, are usually way over – dramatized and blown way out of all reasonable proportions. The reality being told, these issues are simple to control, using several protocols now in place to ensure protection for ‘bluetooth’ technology.

It’s very true that there has been several ‘bluetooth’ phones subject to attack and have been hacked into. The majority of devices which are hacked are usually those that don’t use any form of protection or security at all.

Bluetooth specialists say that, in order for anyone to hack their way into a ‘bluetooth’ device, the person hacking has to:
1. Convince two coupled devices to shut down their link.
2. Take the packets that are required to resend the pin.
3. Unscramble the pin.
Of course, the hacker most certainly will be within limit of the phone, and using extremely costly developer – style , high quality, equipment. Top specialists strongly suggest you use a longer pin, using more than 8 digits as being the minimum recommended.

Basics of security.
The “pairing procedure” is the main fundamental level of protection for ‘bluetooth’ devices. Pairing, is the linking of two, or even more, ‘bluetooth’ devices which identify themselves by the profiles they have in common – in the majority of cases they both must use the identical pin.

The central specifications for ‘bluetooth’ use an encoding algorithm, that is is absolutely and safe and secure . As soon as the devices link up, they too become completely protected.

Until they have actually linked, the ‘bluetooth’ devices won’t make contact with each other. Due to the pairing technique and that the range is very short it is – ‘bluetooth’ technology is thought to be well and truly secured.

As the recent news has shown, expert hackers possess sophisticated ways to get past most levels of fundamental security. There are ways to get protection from this type of threat, as you can have installed software to stop hackers from hacking their way in.

Now that ‘bluetooth’ has become popular and more in demand, it’s no wonder safety is constantly in the public eye. As ‘bluetooth’ gets more popular and more improved, security can usually be something that no one will ever take lightly.

If you’ve been thinking about ‘bluetooth’ protection in the past, be safe in the knowledge that newer devices can give significant and much-improved protection. Stopping hackers from creeping in is something every phone-owner is thinking long and hard about – and the maker’s are very much aware of this.
David Hill
David Hill is known for his deep knowledge of all subjects he writes about. His Articles can be found here; http://www.articlepro.co.uk/international/

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Bluetooth technology has changed how cell phone users communicate. Those distinctive ear pieces are not just an accessory. It allows cellular users to talk using a hands-free device. But there is probably more to it than you might realize.

For example: did you know that at one time it was considered for wireless Internet instead of Wi-Fi? Many states are considering passing laws requiring all cell phone users to use hands-free devices while driving so to reduce the amount of distractions from trying to drive and talk at the same time. Do you have more questions regarding Bluetooth services? In this article we will address some of the basic questions and concerns regarding Bluetooth Technology.

How does it work?

Bluetooth technology works in the same manner as your laptop does when you are utilizing wireless internet. A signal is transmitted and then received by the other device. The signal is sent in packets of information.

The signal is recognized by what is termed “protocols.” Most devices utilize at least one set of standard protocols to allow other devices, not of the same manufacturer, to communicate. There are some however that do not use the same protocols so there can be problems when the device tries to communicate.

What providers offer Bluetooth services on their phones?

A cell phone provider is not the one that ensures that the phone has Bluetooth capabilities. It is not an added feature like a data plan or text messaging. Its technology comes from the actual device itself. If you want to be able to use a hands-free device you must check the features on each individual phone model.

Can Bluetooth be used for anything besides making or receiving phone calls?

Its technology has many different uses. You can send ring tones to another phone, or you can send any type of information. The technology is very similar to that of wireless internet service.

Are some cars built with Bluetooth technology already installed?

Automotive manufacturers have long been working with it in order to offer the feature of having a car with a built in Bluetooth system. The first cars rolled off the market in the United States in 2004. In Europe the technology in cars has become far more popular.

The convenience of having it built into the car and having it able to sync up with your cell phone has proved tremendously valuable. As the technology becomes more integrated, the ease of use will increase.

Educate yourself further about the bluetooth technology from Mike Selvon articles portal. Your feedback is valued and appreciated at our bluetooth wireless technology blog where a free audio gift awaits you.

Article Source: http://EzineArticles.com/?expert=Mike_Selvon

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